We all have overflowing inboxes. How do you get your constituents to open your most important messages? How do you get them to care about your cause?

Timing. Humor. Urgency.

Sarah has written weekly advocacy updates, breaking news, monthly and quarterly newsletters, fundraising appeals, and even a regular e-blast aimed at kids under age 12. She serves on the WONK campaign team for American University as a copywriter, and so knows how to balance message with institutional voice.

A good newsletter is a blend of storycrafting and snappy copy. For assistance writing or developing yours, contact Sarah at SARAHSTANKORB at GMAIL dot COM.